Changing faces | A blog identity crisis

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Hello and if you have visited my blog within the last 6 months you will of noticed that I have a different look to my blog.

Since I launched Abbie Chic nearly one year ago, I have been learning everything I can about blogging. Every post has been a learning curve. I’ve seen a good number of blogs myself but how to recreate something similar myself has been a game of trial and error.

In life I sometimes have moments of identity crisis (ok crisis maybe a bit strong but I get self-conscious of how I look) so I try new hair styles, make up, clothes to try and make myself more confident (a whole other post there!). And this mentally has crossed over into my blog.

Since last August I have had a number of templates on my blog. Some free, some I paid for. It has taken a lot of hours of searching the internet to find templates that have reflected my style.
If I was clever I would be able to code my own template but I don’t think that will ever happen! So I have tried various different style of premade blog templates to try and reflect how I want myself to be seen on the internet.

I have been told that changing your template as often as I do can be negative to my ‘brand’ or ‘image’. And I totally get that. For example you might like a shop for it’s concept and design but then come back a few months later and it’s restyled it’s self, only for you to feel like the shop is unsure of it’s own image.

And that is where I feel I am. Still working out how my image is. I always aim for my blog to represent me 100%, not to try to confirm to a certain look. And I think that is why I have tried various different looks on my blog. I’m trying to find the ‘one’ that when someone visit’s they can an instant feel of who I am.
I’m girly and lover of anything cute and in the vein of Cath Kidston. So if my blog can represent that in some way then I know I’ve found a template for me.

I have been tempted to use WordPress as their style of blog templates are more flexible and varied than Blogger, but the setting up process, finding a host, moving my domain over all seems a bit over my head, so I’m sticking to what I know with Blogger.
I have also looked at Wix as they do let you create a website or blog that you can pretty much design to your exact preferences but that would involve me creating my blog from scratch. Great for a blogger starting out but not for when you have been up and running.

So that brings me to my blog today. I have used a template I have used previously from Pipdig. It is pink (totally me) and gives me a clear and simple layout (a bit like me!). I always looking for a template that is unfussy, easy to read and navigate.
One day I would love to have a blog that is more like Zoella’s. But then she has a professional web design company to create hers so I’ve got a while to go before I can afford that!


My closing thought is this. I could have the most smart looking blog, but if the content is lacking then it’s all a bit pointless. There are some blogs I have seen that have kept the design really simple, but the content is what makes people keep coming back to them.
So now I have a template that works for me I aim to work on creating great content that I am proud of and hopefully will engage with others.

Thanks for reading and I would love to know your thoughts on blog design.

Lot’s of love,

969 total views, 3 views today


  1. abbeylouisarose
    August 19, 2016 / 8:02 am

    I'm really loving everything about your blog at the moment! The font with your theme is super cute, and I love your signature at the end of your posts, the butterflies are really pretty! I totally understand the feeling that you want to switch things up, that just shows you're a committed blogger wanting to produce the best content possible – that's a good thing! ❤️Abbey ✨

    • Abbie Chic
      August 21, 2016 / 9:40 am

      Hi Abbey, Thanks for your positive response 🙂 I do keep trying to keep my blog fresh and current but gotta be careful I don't over do it!Glad you like it xx

  2. Holly Shannon
    August 20, 2016 / 6:09 am

    I definitely agree that if the content is rubbish then people aren't going to come back, no matter how pretty or professional your blog looks.I think you're doing a great job 🙂 xx Holly ∣ Closingwinter

    • Abbie Chic
      August 21, 2016 / 9:41 am

      Hi Holly, thanks for the words of confidence. Yep content speaks volumes. Words maketh the blog, Shakespeare never said!:) xx

  3. Caroline
    August 28, 2016 / 10:01 am

    I'm new to your blog. I was drawn to this post as it's totally relatable to me. I have been blogging for 5 years now, but only really putting my all into it within the last two years. Over these years I have had 3 name changes and at least 3 different templates. My recent blog overhaul was only a few months ago, with a name change and a new template which is a take on a wordpress one. I don't regret all I've changed, as it's changed with my tastes and also with knowledge. I got into blogging a bit 'late' compared to some and was quite naive to the size, community and the process of blogging.. had I known all this and taken time to really 'launch' properly, it may have been a different 5 years. But, lessons learnt and all that.I too have name deliberations on heading to wordpress and plan that 2017 is the year, however, like your closing statement, I've been trying to work more on my content, to make sure it matches the 'professional' look of my blog. :)I look forward to reading your blog. :)

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